![]() Profession-related characteristics: job position, mutual contacts.Demographic characteristics: age, gender, marital status, household composition.What is a customer database?Ī customer database is a collection of information that includes lead contact details like a person’s first and last names, phone numbers, email addresses, etc. One of the customer data management system’s essential components is an on-target database.įor those who are curious about managing client data skillfully - here’s our concise guide. It helps improve communication with clients, scale up marketing and selling efforts, improve operational efficiency, and grow revenues.īusinesses are ready to invest millions to keep data accurate and up-to-date because issues with information quality can cost them trillions. A customer data management system is a must-have intangible asset for companies. ![]()
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